Choose a solution for FB/IG advertising

TOP 15 SimilarWeb Alternatives: Competitor Analysis

Best website analysis services: a guide to market leaders.

Best

Choose a solution for FB/IG advertising

1

LP-SPY

LP-SPY: Facebook and Instagram ad analysis. Search for competitors' creatives, pages, products, and their connections. A powerful alternative to SimilarWeb for researching the advertising landscape.

Key benefits

  • In-depth ad analysis. Shows details of competitors' campaigns on Facebook & Instagram: creatives, targeting.
  • Fast trend discovery. Instantly discover trending products and advertising strategies for inspiration.
  • Budget savings. Optimize advertising spend by studying successful examples from other companies.
  • Competitor connections. Track competitor interactions, partnerships, and new growth opportunities.

Functionality

  • Facebook/Instagram analysis
  • Competitor connection search
  • Creatives and pages
  • Best-selling products
  • SimilarWeb alternative
LP-SPY
2

Adbeat

Adbeat - powerful analytics of display, native and video advertising. Track competitor strategies, find new opportunities, and optimize advertising campaigns. SimilarWeb alternative for in-depth analysis of the advertising landscape.

Key benefits

  • Deep advertising analysis. Shows details of competitors' display, native, and video advertising that cannot be found in other tools.
  • Accurate cost data. Get real advertising spend figures, not rough estimates.
  • Creative monitoring. Track effective creatives and adapt your strategies.
  • ROI optimization. Increase ROI by analyzing the effectiveness of advertising campaigns.

Functionality

  • Deeper advertising analysis
  • Competitor insights
  • Advanced filters
  • Prices lower than SW
  • User-friendly interface
Adbeat
3

BigSpy

BigSpy - a powerful tool for analyzing advertising on FB, Instagram, and TikTok. A SimilarWeb alternative for those who want to track competitors' advertising campaigns and find trends in digital marketing.

Key benefits

  • Wide platform coverage. Analyze ads on Facebook, Instagram, and TikTok in one place.
  • Deep advertising analytics. Get detailed data on the performance of competitors' campaigns.
  • Advanced search capabilities. Find inspiration for creatives and relevant keywords.
  • Saving time and resources. Optimize your strategy, avoid ineffective advertising.

Functionality

  • Detailed advertising analysis
  • Lots of data, platforms
  • Intuitive interface
  • Budget savings
  • Quick trend search
BigSpy
4

Google Ads Transparency

Official Google Ads Transparency Library allows you to explore advertising campaigns in Google. Find out what ads your competitors are showing and analyze their strategies. A great alternative to SimilarWeb for analyzing advertising costs.

Key benefits

  • Deep advertising analysis. Explore competitors' advertising campaigns and market trends.
  • Accurate Google Ads data. Get direct access to official Google data.
  • Simple interface. Easily find the information you need without extra effort.
  • Budget savings. Optimize advertising costs based on data analysis.

Functionality

  • More accurate data
  • Quick analysis
  • Deep analysis
  • Simple interface
  • Open Google data
Google Ads Transparency
5

AdSpy

AdSpy - Meta/Instagram advertising analytics. Track trends, competitor strategies, and creatives. Find the perfect solutions for your advertising campaigns. A great alternative to SimilarWeb for a deep dive into the advertising world of social networks.

Key benefits

  • Accurate Meta Ads data. The most complete information about advertising on Meta/Instagram, unavailable to others.
  • Advanced search. Find the right ads by keywords, demographics, and more.
  • Deep creative analysis. Analyze the effectiveness of competitors' advertisements.
  • Saving time and money. Optimize your campaigns, avoid competitors' mistakes.

Functionality

  • Deeper advertising analysis
  • Quick creative search
  • More accurate data than SimilarWeb
  • Convenient AdSpy interface
  • Competitive intelligence Meta/Insta
AdSpy
6

PPSPY

PPSPY - Spy on Shopify! Analyze successful stores, their sales and advertising. Track trends, find winning products and strategies. SimilarWeb alternative for eCommerce.

Key benefits

  • Accurate SPY analysis. Learn the secrets of successful Shopify stores, their bestsellers and advertising strategies.
  • Detailed advertising intelligence. Analyze competitor ads on Facebook, Instagram to improve your campaigns.
  • Advanced product search. Find trending products that are selling best now and start selling them first.
  • Saving time and money. Avoid mistakes by analyzing data, not making assumptions. Optimize your budget.

Functionality

  • Detailed SPY analysis
  • Smart search
  • Competitor ad analysis
  • Trend monitoring
  • Advanced filters
PPSPY
7

AdPlexity

a powerful tool for monitoring affiliate advertising (native, mobile, etc.). Track competitors, identify trends and optimize your campaigns. A great alternative to SimilarWeb for affiliate marketers.

Key benefits

  • Accurate SPY monitoring. A full range of data on affiliate campaigns, including native and mobile advertising.
  • Advanced filters. Find the most successful campaigns by key parameters.
  • Budget savings. Optimize costs by analyzing competitor strategies.
  • Global reach. Monitoring advertising around the world, in various niches.

Functionality

  • Deeper competitor analysis
  • More mobile advertising data
  • More accurate traffic data
  • Easy data export
  • Friendly interface
AdPlexity
8

AppMagic Ad Intelligence

AppMagic Ad Intelligence - mobile ad creative analytics. Track competitor advertising strategies, identify trends, and optimize your own campaigns. A great alternative to SimilarWeb for mobile marketing!

Key benefits

  • Deeper creative analysis. Reveals details of competitor strategies and mobile advertising market trends.
  • More accurate advertising data. Get up-to-date information to optimize advertising campaigns.
  • Fast creative search. A user-friendly interface allows you to instantly find the necessary advertising materials.
  • Competitive price. Save money by getting advanced functionality.

Functionality

  • Creative analysis
  • Advertising trends
  • Competitive analysis
  • Campaign monitoring
  • Effective solutions
AppMagic Ad Intelligence
9

TikTok Creative Center

TikTok Creative Center is your compass in the world of TikTok advertising! Analyze trends, find the best commercials, get inspired by creative ideas and stay up to date with the latest platform trends. An alternative to SimilarWeb for TikTok.

Key benefits

  • Deeper TikTok analytics. Detailed overview of trends and creative effectiveness specifically in TikTok.
  • More accurate advertising data. Information about campaigns not available in general tools.
  • Focus on TikTok. Optimized for the needs of TikTok advertisers and creators.
  • Intuitive interface. Easy to use, saves you time and effort.

Functionality

  • TikTok trend analysis
  • Viral content search
  • TikTok creative insights
  • TikTok advertising reporting
  • Effective TikTok campaigns
TikTok Creative Center
10

Dropispy

Dropispy - SPY tool for analyzing competitors' advertising in dropshipping and e-commerce. Are you looking for an alternative to SimilarWeb? Track trends, find winning products, and analyze competitors' strategies with Dropispy!

Key benefits

  • Accurate advertising analysis. Find winning ad creatives and competitor strategies.
  • Quick product search. Discover trending products for dropshipping in minutes.
  • Budget savings. Optimize advertising spend and maximize ROI.
  • Advanced filters. Find exactly what you need with detailed search customization.

Functionality

  • Market analysis
  • Trend search
  • Competitive intelligence
  • Advertising data
  • Product monitoring
Dropispy
11

VidTao

VidTao - YouTube advertising analytics. Track competitors' advertising campaigns, analyze creatives, and find trends. SimilarWeb alternative for video advertising! Increase the efficiency of your YouTube Ads.

Key benefits

  • Deep YouTube analytics. Get detailed information about competitors' advertising campaigns.
  • Focus on YouTube. Analyze only what is really important to you.
  • Accurate advertising data. High-quality information for making informed decisions.
  • Budget savings. Optimize advertising costs with VidTao.

Functionality

  • YouTube advertising analysis
  • Deep video analytics
  • YouTube competitive intelligence
  • SimilarWeb alternative
  • VidTao advertising data
VidTao
12

Anstrex

Anstrex - native advertising analytics. Looking for a SimilarWeb alternative to monitor competitors' advertising campaigns? Anstrex offers powerful tools for native advertising analysis, trend detection, and optimization of your advertising strategies. Find out what works in native advertising!

Key benefits

  • Deeper native analysis. Track native advertising trends that other tools miss.
  • More accurate data. Get more relevant information about competitors and the market.
  • Resource saving. Reduce market research costs by having everything in one place.
  • User-friendly interface. Easily navigate the platform and quickly find the information you need.

Functionality

  • Detailed analysis of native advertising
  • Real-time competitor monitoring
  • Extensive database of advertising creatives
  • Effective search for profitable niches
  • User-friendly interface, easy to use
Anstrex
13

SpyFu

SpyFu - a powerful SPY tool for analyzing SEO and Google Ads competitors. Uncover their keywords, strategies, and traffic. A great alternative to SimilarWeb for in-depth competitive research.

Key benefits

  • Detailed analysis. Get a complete picture of SEO/PPC competitors: keywords, traffic, strategies.
  • Budget savings. Optimize advertising costs, avoid mistakes, identify hidden opportunities.
  • Advanced data. More information about competitors, their campaigns and organic search.
  • Simple interface. Easily find the data you need, easy navigation, clear reports.

Functionality

  • Keyword analysis
  • Advanced SEO audit
  • Competitor monitoring
  • PPC campaign tracking
  • User-friendly interface
SpyFu
14

Meta Ad Library

Meta Ad Library - official Meta tool for ad monitoring. View all active ads in Meta products. A great way to explore competitor strategies, albeit with limited capabilities compared to SimilarWeb.

Key benefits

  • Detailed Meta analysis. Shows the complete picture of competitors' advertising on Meta.
  • Official Meta data. First-hand information, without errors.
  • Creative search. Easily find inspiration for your own campaigns.
  • Free access. Use for free, without limitations.

Functionality

  • Accurate traffic analysis
  • Deeper advertising insights
  • Advanced Meta Ad filters
  • Competitive intelligence
  • Simple Meta interface
Meta Ad Library
15

SocialPeta

SocialPeta is a leader in mobile app and game advertising analytics. Need a SimilarWeb alternative to monitor competitor ad campaigns? SocialPeta will provide you with valuable insights to optimize your strategy.

Key benefits

  • Deeper ad analysis. Get detailed information on competitor advertising strategies, creatives, and targeting.
  • Specialization in applications. Focused on analytics specifically for mobile applications and games, providing relevant data.
  • Powerful filters. Easily find the most effective advertising campaigns with advanced filters.
  • Advanced data on creatives. Analyze visual and textual components of advertising to optimize your own campaigns.

Functionality

  • Deep ad analysis
  • Mobile app data
  • SimilarWeb Alternative
  • Search for trends in advertising
  • Competitor analysis in games
SocialPeta
Feature overview

Feature table

# System Main direction Key functions Free plan Minimum plan
1LP-SPYMarketers, SMM, eCommerceAd analysis, creatives, competitorsFree$39/month unlimited
2AdbeatMarketers, advertisers, agenciesCompetitor analysis, advertising intelligence, campaign optimization-Advanced $399/month
3BigSpyMarketers, advertisers, agenciesAdvertising analysis, trends, competitorsThere is freeFree $0
4Google Ads TransparencyMarketers, advertisers, researchersCompetitor analysis, advertising strategies, competitor costsFreeFree
5AdSpyMarketers, advertisersAdvertising analysis, competitor monitoring, creative solutions-$149/month
6PPSPYEntrepreneurs, marketers, dropshippersStore analysis, product trends, ad trackingFree startfrom $19.9/month
7AdPlexityAffiliate marketing, digital, advertisingAdvertising monitoring, competitor analysis, trend detectionDemo, no free trialfrom $149/month (depending on the product)
8AppMagic Ad IntelligenceMarketers, developers, advertisersCreative analysis, competitor strategies, advertising trendsTrial on request~$400-$1,000/month
9TikTok Creative CenterAdvertisers, marketers, creatorsTrends, advertising, analyticsFreeFree
10DropispyDropshippers, eCommerce, marketersAdvertising analysis, competitor monitoring, product searchFree planFree $0
11VidTaoMarketers, advertisers, agenciesCompetitor analysis, creative trends, advertising efficiencyFree plan (restrictions)Free
12AnstrexMarketers, advertisers, agenciesCompetitor analysis, trends, optimizationFree TikTok InStream libraryNative/Push/Pops from $79.99/month
13SpyFuMarketers, SEO specialists, PPC specialistsCompetitor analysis, keywords, Google Ads30-day money-back guaranteefrom $39/month
14Meta Ad LibraryMarketers, researchers, analystsAd search, transparency, competitive analysisFreeFree
15SocialPetaGame developers, marketersAdvertising analysis, competitive intelligence, mobile applications3-day free trialprice on request
Frequently asked questions

Frequently asked questions

There are many options: Semrush, Ahrefs, SE Ranking, Serpstat, Similartech, SpyFu, etc.
Yes, but their capabilities are limited. For example, Ubersuggest or Similartech Free.
Semrush and Ahrefs are often chosen for SEO competitor analysis.
These services collect data about traffic, keywords, traffic sources, and more.
SpyFu specializes in analyzing competitor advertising campaigns.